SCOTTSDALE, Ariz. – Apr. 7th 2010 – Allviant Corporation, the developer of the CarePass™ technology-enabled service for the consumers of health benefits and their employers, today announced that CEO Lilian Myers has been appointed to the Board of Directors of the Lincoln Center for Applied Ethics (The Center) at Arizona State University . The Center’s mission is to improve ethical awareness and decision-making across the community, state and nation, starting with at the university campus.
“We are delighted to welcome Lilian to the board,” said Peter A. French, Ph.D., the Center’s Director. “Her 20-plus years of business perspective – particularly as it relates to consumers of healthcare – will prove invaluable in our continuing effort to take on the hard ethical issues of the day and help make them relevant to decision-making for individuals, organizations and governing bodies now and in the future. Her counsel and expertise will be crucial to the success of many of the projects, especially those related to healthcare issues, on which the Center and its Lincoln Professors are and will be engaged.”
“I am honored to serve on the board and look forward to working with the Center’s directors, professors and other board members to advance the importance of social responsibility, moral leadership and values in everyday life,” said Myers. “The recent ethical and fiduciary lapses by the country’s leading financial institutions underscore the critical role of critical and sound thinking in instilling integrity, character and sense of morality in industry and innovation.”
Myers is a co-founder of Scottsdale, Ariz.-based Allviant, which empowers consumers to control how they interact and connect with benefits and healthcare service providers. In her role as CEO of Allviant, Myers is responsible for strategic and operational leadership.
Before joining Allviant, she was associate director of the University of Central Florida Venture Lab , a leading economic development force in Central Florida for moving local innovations from idea to operations, funding and into the market.
She served as vice president of marketing and corporate development at Channel Intelligence, an online retail technology vendor. In 1999, Myers co-founded eGlobal Strategies, where she worked with numerous start-ups and large companies to identify market opportunities, develop go-to-market strategies and start new businesses.
Myers co-founded Avio, which delivered one of the first integrated practice information systems for large physician groups to include an electronic medical record technology. She led startup and growth of products, marketing, sales and account management, and was instrumental in raising capital from both strategic and venture sources.
Myers also was a member of a team at Microsoft that was responsible for driving enterprise Windows and BackOffice adoption through new product development partnerships with visionary vertical software companies.
About The Lincoln Center for Applied Ethics
The Lincoln Center For Applied Ethics is dedicated to emphasizing the essential role that morals and values play in the achievements and successes of individuals and organizations. Its mission is to improve the ethical awareness and understanding, and thereby the ethical decision-making and behavior of the university community and society at large. The Center’s goal is to create a university and community ethical culture by sponsoring, organizing and conducting an array of activities, ranging from course development to conferences to research, on ethics issues that occur in specific fields and professions, as well as those of pressing general importance in the state, the region, the nation and the global community. The Center achieves this purpose primarily by creating opportunities, supporting projects and developing the capabilities of selected ASU faculty members (Lincoln Professors) to engage in applied ethics teaching, scholarship and service activities in various disciplines and professions across the university and the broader community. For more information, visit www.lincolncenter.asu.edu/.
About Allviant Corporation
Allviant Corporation is the developer of CarePass™, a technology-enabled service that gives healthcare consumers a new method of access, convenience and control by connecting existing information systems and administrative data though a personally defined set of communication methods. The opposite of customer relationship management (CRM), this service relationship management technology empowers the customer to determine when and how they want to interact with service providers across their unique array of healthcare relationships. For more information, please visit http://www.allviant.com/ or follow us on Facebook .
Contacts
Amendola Communications for Allviant Gina Kilker, 480-664-8412 ext. 17 gkilker@ACmarketingPR.com


