Getting results through relevance and sensible integration

Why broadcast notices about the new stress management program to people who are not interested in the topic?

As consumers complete their profile information and select areas and topics of interest, CarePass is able to show population sponsors an aggregate view of how many people are interested in various topics.

Relevant and desired content can be carefully planned and developed according to the preferences of the general population.

CarePass provides immediate value through relevant delivery of health and benefits content. As the CarePass network grows, the value to both employees and employers increases exponentially as more and more useful information can be integrated and distilled for the CarePass user.

CarePass combines a consumer’s defined preferences with specific content management rules to deliver timely, relevant information. This unique method of sensible content integration makes connections between disparate data sources and a consumers defined preferences, so consumers receive sensibly consolidated messaging.

This smart communication engine separates the message from the method of delivery. When the 
system needs to message a CarePass user, it first checks an individual’s profile to determine the preferred method – phone, text message, and/or e-mail – and under what conditions communications are preferred. For example, a consumer might prefer e-mail during evening hours, text messages on a personal cell phone during the workday, and not to be contacted at all after 9pm.

The result is smart communication.